Storyshowing by Sam Cawthorn

Author:Sam Cawthorn
Language: eng
Format: epub
ISBN: 9780730345909
Publisher: Wiley
Published: 2017-08-30T00:00:00+00:00

Here is one possible approach.

First sentence: address a problem.

Second sentence: spark curiosity that this next speaker has the answers.

Third sentence: your name with a punchy credibility statement (put a number on it). Rather than saying, ‘For the past few years our speaker has done this and this’, be specific. For example, ‘For the past 13 years our next speaker has been …’ or ‘Our speaker has spoken in 36 countries’. Being specific will anchor your credibility.

Fourth sentence: another credibility statement highlighting your expertise and authority on the subject.

Fifth sentence: something quirky, fun or unique about you, such as, ‘Our next speaker has a bionic arm that he programs with his iPhone. Ladies and gentlemen, please welcome [your name]’.

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